Every type of business must concentrate on good customer service and the small-business person knows that whatever line of work they are in that if they do not give good customer service then perhaps the competition will. For those businesses giving customer service is paramount, as those customers will eventually migrate over to the competition and cease being customers if the service is lousy.
Let's look at a case study for a moment with a dry cleaners type business. The dry cleaning business is very simple and yet customer service is the key to driving repeat business, which is the bread and butter of the dry clean industry.
Many dry clean businesses have built drive up windows for the busy executives and soccer moms. Some have taken customer service to a whole new level and they actually go to people's corporations and pick up their dirty laundry and a bring it back in perfect mint condition. Mobile dry cleaning businesses over the past decade have become very popular.
The level of commitment to customer service is quite evident. Those businesses that cater to their customers and offer them the ultimate in customer service are the ones that are able to expand no matter if the economy is doing well or poorly. This case study reminds us that the customer is king and if you expect good cash flow in your business you must give them good customer service. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
RSS Feed (xml)
No comments:
Post a Comment