Customer Service Keeps Bringing Them Back

Writen by Lance Winslow

You can spend thousands of dollars on advertising, direct mail, yellow pages and you name it, but it is simply amazing how much mileage you can get out of good customer service. You will have referrals, repeat customers and an excellent standing in the community. More importantly you can save thousands on your advertising bills.

Of course real customer service is not free. You must train your employees on how you do things, you must go out of your way to provide such service and chances are you will indeed pay more for pleasant and helpful employees to keep them. But there is no doubt that good customer service will bring them back over and over again to shop with you over your competitors.

What so many companies do not realize is that is cheaper to invest in a good customer service consultant then it is to spend lots of money on advertising. Of course the combination would be truly incredible and once you had your customer base you would have to advertise a lot less.

Otherwise your parking lot would be so full you could not get everybody in and out. Customer service keeps bringing them back over and over again in the sooner you discover that the better your business will do over time. Please consider all this in 2006.

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