Are you interested in having a Great Business? Sure you are and it is not as hard as you think. In fact consider if you will what the customer really wants. They want a friend to sell them a great product and give them terrific service. But as consumers and customers how often do we really get that?
Well not so often and when someone or some company gives that to us whether it is a small business or Large Corporation, well we tend to remember it don’t we? Even better we go tell all of our friends and add a “Buzz” or create fresh new word of mouth advertising for that company.
Consider yourself one of their many new salesmen and the better the products, service and people at that company are the more “Free” salesmen out promoting them. And let’s face it; testimonials from happy customers are in fact the best advertising any marketing consultant could ever come up with no matter how many marketing books he wrote, even if he wrote 3-marketing books; the fact is you cannot trump Great Products, Great Service and Great People in the market place.
No competitor or advertising specialist or even self-proclaimed marketing consultant can beat that. You see customers know when your employees have a fake smile and they know when they genuinely care. So when you have great employees, well they will know it and feel it.
People are not stupid when it comes to who is a friend and who is foe. As far as great products and great service, well you better have that or your competition will slaughter you. Consider all this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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