Many consumers have been burned so many times after buying products or services that they do not trust the customer service promises of salesmen anymore. Of course the salesmen work on reassuring the customer while at the same time thinking to themselves; why am I working here, no one trusts these products or this company?
The customer often has to be convinced in advance that your company will back up the products and services it sells in the market place or they will be hesitant to buy. Worse they may continue shopping and end up at your competitors business and then buy from them instead.
Does your company have; Customer Service Credibility with its Customers, Potential Customers and Brand Credibility with the Public in general? If not you need to work on this and the sooner you do the more customers there will be willing to purchase what your business is selling.
How do you gain customer service credibility? Well, by giving good customer service, advertising that you give good customer service and then backing it up again and again. If you do this then your customers will tell all their friends and the word of mouth advertising will spread throughout the land. And it will happen faster than you know it and right before your eyes.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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